Richmond Advertising Leaders Discuss Using Creative Power to Find Business Solutions and Create Cultural Change
Over sixty Richmond business, marketing and advertising community leaders gathered together for a happy hour and thought provoking discussion on Thurs., Jan. 25, 4:30 PM – 6:30 PM at initiate-it, a digital first ad agency, at 1813 East Broad St in downtown Richmond. Attendees explored the modern evolution of the creative advertising landscape and head unique and insightful perspectives from a diverse panel on how the change in consumer behavior and modern technology has shaped the creative process. Discussion included examples of some of the most creative projects, how to deliver changing demands of constant content (that immediately resonates with key audiences), increased speed, shrinking budgets and capturing key messages in video bits of sound bytes. In addition, the change from message delivery to now inviting audiences to interact with brands with the adoption of social media and online conversations. “Richmond has long been a wellspring of creative vitality,” said A