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Showing posts with the label Jeff Kelley

White Paper: Man and Machine A View into Robo-Advisors Why financial services companies should consider embracing this new investment tool/technology.

The growth of creatively named “Robo-Advisors” over the last few years has had many financial service organizations taking notice. Robo-Advisors lend a fresh new outlook on financial advising by emphasizing a more client-oriented do-it-yourself (DIY) approach. The standard formula for most robo-advising platforms consists of a simple and easy to use/understand user interface (UI) that also leverages various computer algorithms for the heavy lifting; hence the term Robo-Advisor. This new approach to financial advising focuses less on face-to-face interactions and more on reducing client investment costs. Robo-Advisors are able to offer lower investment costs due to lower overhead from the use of algorithms instead of human advisors, and by remaining fund agnostic and offering low cost funds, including Exchange Traded Funds (ETFs). With this new disruptor in the financial planning and investment space, those in and around the industry are asking the following questions: • What is app