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ICEMULE™ LAUNCHES THE WORLD’S FIRST PORTABLE LEAK-PROOF SOFT COOLER LINE PROVIDING FREEDOM TO OUTDOOR ENTHUSIASTS

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   Radio-Frequency Welded Technology Allows 24-hour Cooling, Ability to Float and Roll-up for Storage, Starts Kickstarter Campaign for Full-Line Launch Oct. 30 ST. AUGUSTINE, FL (Oct. 30, 2013) – Outdoor recreation is growing in popularity with nearly 140 million people making it a part of their lives. According to industry reports*, $646 billion is spent in the industry each year, supporting 6.1 million direct jobs and $80 billion in federal, state and local tax revenue. Even during the recent recession, this category grew five percent while others faltered. With the increasing popularity of outdoor recreation activities comes the demand for new and innovative products, like the IceMule Cooler (www.icemulecooler.com). The IceMule Cooler is the world’s most portable high-performance cooler.  It combines the portability of a backpack with the performance of a hard cooler. It keeps ice intact for up to 24 hours. It rolls up for storage in its own stuff sack. And it even floats (w