Don’t Get Spooked by PR if you’re A Small Business or Start-Up
Earning a sale is never easy. Research shows that it takes at least three interactions with your product or service to make one – sometimes, many, many more! So earning credibility, brand recognition and meaningful touch points with customers can be tough for businesses that are still growing. The prospect of hiring a PR firm can be scary, but it doesn’t have to be. A PR Consultant can be a very affordable solution for firms that need incredible creativity, contacts and the ability to deliver ROI without big Agency overhead. There are some things companies can do to quick start their own PR efforts: PRESS RELEASE: Have you uncovered true innovation, invented a new product or modernized a service that changes the way business is done? Tell your story in a newsworthy press release. Maybe you don’t think that you have but a creative PR person can sometimes pull out the interesting, compelling and newsworthy topics that seem like everyday details in your line of work . Send thi