initiate-it Signs National Retail Franchise
Growing Digital Agency Adds Hobbytown to Roster of National Clients initiate-it, one of Richmond’s fastest growing digital-first ad agencies, has been named ‘Agency of Record’ by Hobbytown, a leading toy and hobby retailer in the United States with more than 150 stores across the nation. initiate-it beat out firms from larger metropolitan areas like Chicago and Minneapolis, further solidifying its place as an agency to watch, and a specialist in franchise marketing. The Richmond-based agency is already hard at work on a new campaign for HobbyTown that will launch early this year. “The initiate-it team is buzzing with creative exuberance, working for Hobbytown and other clients. We feel privileged to help grow Hobbytown’s brand presence, increase their sales and dominate market share through our commitment to hard work and dedication,” said Andrew Smith, president and founder of initiate-it. initiate-it won their most recent business in part, by executing a test program for