Out Box Communications

Over sixty Richmond business, marketing and advertising community leaders gathered together for a happy hour and thought provoking discussion on Thurs., Jan. 25, 4:30 PM – 6:30 PM at initiate-it, a digital first ad agency, at 1813 East Broad St in downtown Richmond. Attendees explored the modern evolution of the creative advertising landscape and head unique and insightful perspectives from a diverse panel on how the change in consumer behavior and modern technology has shaped the creative process. Discussion included examples of some of the most creative projects, how to deliver changing demands of constant content (that immediately resonates with key audiences), increased speed, shrinking budgets and capturing key messages in video bits of sound bytes. In addition, the change from message delivery to now inviting audiences to interact with brands with the adoption of social media and online conversations. “Richmond has long been a wellspring of creative vitality,” said A

BECKLEY, W.Va. – From setting up passwords and email accounts to editing and storing photos, smartphones can offer an overwhelming array of options. That’s why U.S. Cellular is holding a free Device Workshop for seniors that offers a look at device technology and how it can work for a person’s specific needs. “Our associates are always available to assist anyone with questions,” said Brandi McCune, area sales manager for U.S. Cellular. “The free Device Workshops are a great opportunity to learn the best tips to enhance and simplify life through technology to start off the New Year.” The free Device Workshop will be held on Jan. 23 from 10 a.m. to 11 a.m. at the Raleigh County Commission on Aging in Beckley located at 1614 South Kanawha Street Beckley, WV 25801. Attendees will learn how to use their devices and they do not need to be U.S. Cellular customers to attend. Specific topics that will be covered are: • Use of both Android and Apple • Organizing both email and

MORGANTOWN/CLARKSBURG, W.Va. (Jan. 15, 2018) – In honor of Martin Luther King Day this week, local U.S. Cellular associates joined youth from the Mountaineer Boys & Girls Club to get the 10th annual Black History Month Contest underway . At an event held today at the club, the youth were encouraged to create an original 8.5 x 11 piece of artwork in recognition of influential African-Americans, including business people, sports figures, historical figures and celebrities. Ten finalists will be chosen and the local communities will be invited to vote for their favorites in local U.S. Cellular stores. “Working with the Mountaineer Boys & Girls Club on this contest is always a highlight of our year, and it’s a great way for us to support volunteerism in this community,” said Teresa Amick, area sales manager for U.S. Cellular. “The creativity and excitement that the kids have when creating their artwork is inspiring, and it’s a privilege for us to showcase their work in ou

​​​​​​​ Bloggymoms is looking for Indiana and Ohio based bloggers for specific travel-review ops in 2018. Contact bloggy@bloggymoms.com .

Growing Digital Agency Adds Hobbytown to Roster of National Clients initiate-it, one of Richmond’s fastest growing digital-first ad agencies, has been named ‘Agency of Record’ by Hobbytown, a leading toy and hobby retailer in the United States with more than 150 stores across the nation. initiate-it beat out firms from larger metropolitan areas like Chicago and Minneapolis, further solidifying its place as an agency to watch, and a specialist in franchise marketing. The Richmond-based agency is already hard at work on a new campaign for HobbyTown that will launch early this year. “The initiate-it team is buzzing with creative exuberance, working for Hobbytown and other clients. We feel privileged to help grow Hobbytown’s brand presence, increase their sales and dominate market share through our commitment to hard work and dedication,” said Andrew Smith, president and founder of initiate-it. initiate-it won their most recent business in part, by executing a test program for