Richmond Advertising Leaders Discuss Using Creative Power to Find Business Solutions and Create Cultural Change

Over sixty Richmond business, marketing and advertising community leaders gathered together for a happy hour and thought provoking discussion on Thurs., Jan. 25, 4:30 PM – 6:30 PM at initiate-it, a digital first ad agency, at 1813 East Broad St in downtown Richmond.

Attendees explored the modern evolution of the creative advertising landscape and head unique and insightful perspectives from a diverse panel on how the change in consumer behavior and modern technology has shaped the creative process. Discussion included examples of some of the most creative projects, how to deliver changing demands of constant content (that immediately resonates with key audiences), increased speed, shrinking budgets and capturing key messages in video bits of sound bytes. In addition, the change from message delivery to now inviting audiences to interact with brands with the adoption of social media and online conversations.

“Richmond has long been a wellspring of creative vitality,” said Andrew Smith, president of initiate-it, “We’re raising the level of exposure by bringing together key creative leaders not only to raise our visibility in marketing, but to impact positive change in our communities.”

The distinguished panelists included:

Chris Mumford, Moderator, Managing Director at The Martin Agency

Anne Powell, Director of Design at initiate-it

Jimmy Ashworth, Executive Creative Director at ndp agency

Letitia Jacobs, Head of Integrated Production at Arts & Letters Creative Co.

Libby Rosebro, Digital Designer at initiate-it

Andrew LeVasseur, Experience Design Professor at the VCU Brandcenter

Evita Puente, Senior Creative Director at Capital One

Jeanette Tyson, VP, Associate Creative Director at The Martin Agency

For more information visit www.initiate-it.com.