Out Box Communications

Growing Digital Agency Adds Hobbytown to Roster of National Clients initiate-it, one of Richmond’s fastest growing digital-first ad agencies, has been named ‘Agency of Record’ by Hobbytown, a leading toy and hobby retailer in the United States with more than 150 stores across the nation. initiate-it beat out firms from larger metropolitan areas like Chicago and Minneapolis, further solidifying its place as an agency to watch, and a specialist in franchise marketing. The Richmond-based agency is already hard at work on a new campaign for HobbyTown that will launch early this year. “The initiate-it team is buzzing with creative exuberance, working for Hobbytown and other clients. We feel privileged to help grow Hobbytown’s brand presence, increase their sales and dominate market share through our commitment to hard work and dedication,” said Andrew Smith, president and founder of initiate-it. initiate-it won their most recent business in part, by executing a test program for

U.S. Cellular Offers Gift Ideas to Help Shoppers Stay Connected Within Holiday Budget ’Tis the season to make your holiday shopping list. After all, the average shopper purchased 14 gifts and spent $935 during the last holiday season, according to WebsiteSetup’s Holiday E-Commerce Shopping and Marketing Statistics for 2016. Smartphones are always among the hottest holiday gifts, and you can count on wireless carriers offering deals on the latest devices from Apple, Samsung and LG throughout the holiday season. In addition, wearable technology has become more affordable, fashionable, smaller and popular. U.S. Cellular’s annual consumer survey indicated that one in three consumers owned a wearable connected device, while about 40 percent were likely to purchase one within the next year.¹ And while the survey found that cases and chargers are the most frequently purchased accessories, there are a variety of other tech items that make fun and useful holiday gifts for the whole fam

Register for the next The Longest Day Beckley WV Rock-a-Thon http://act.alz.org/goto/beckleywvrocks U.S. Cellular today announced Sofia Salon of Daniels, founder of The Longest Day WV Beckley Rock-a-Thon supporting the West Virginia Alzheimer’s Association and Raleigh County Commission on Aging as one of 15 young humanitarians selected for the company’s 2017 The Future of Good program. The wireless carrier contributed $1,000 to Sofia Salon toward her Rock-a-Thon. This is part of a total of $42,000 consisting of in-kind and monetary contributions to help youth continue building The Future of Good. Salon was selected for this program by U.S. Cellular following a nationwide search and is featured on TheFutureOfGood.com to tell the unique story of how her cause is impacting the local community. “Alzheimer’s is a disease that impacts everyone. Many people shy away from family members that have Alzheimer’s but that is when they need them most. Families members can work toget

U.S. Cellular shares tips on how to de-clutter your smartphone and tablet for holiday photos Smartphone users are spending more time using apps than ever before. According to App Annie, people worldwide spent nearly 1 trillion hours on apps in 2016, with most using nine to 10 different apps daily and 30 apps monthly. According to a U.S. Cellular survey1, one of the most popular app categories is entertainment, including photography, social media, video, shopping, gaming, surfing, music, TV, reading and sports. However, on average, we only use one-third to one-half of the apps that we have installed, which means we’re cluttering up our devices with unnecessary and unused app icons. “When using today’s smartphones such as the iPhone 8 or Samsung Galaxy Note8, downloading numerous apps over time can lead to a gridlocked device,” said Nathan Waddell director of sales for U.S. Cellular in the Mid-South. “Keeping too many apps will take up precious space and may require frequent u

According to the FBI, a home burglary occurs on average every 20 seconds in the U.S.1, fortunately, the latest connected home devices can provide holiday travelers with remote access to monitor and manage a variety of functions to help keep their homes secure, no matter where their journey leads. November is the start of a very busy season for many. With family visiting for Thanksgiving, football in full swing, Black Friday shopping and frequent traveling, it is easy to let things slide at our favorite place, our home. Worrying about your home is the last thing you want to do while spending time with loved ones, and with today’s connected devices that can be accessed from anywhere via smartphones such as iPhone X or the Galaxy Note8, homes can easily be protected and controlled. Almost one third of smartphone owners recently surveyed by U.S. Cellular said they use their device to control their home security system, lighting or other smart home technology at least once a day, with

As Halloween approaches, kids start dreaming of endless supplies of candy, and parents think about how to keep their Trick or Treaters safer as they roam the neighborhood streets. U.S. Cellular has tips on how to use smartphones to get into the holiday’s spooky spirit. In addition to important safety apps, there are some frighteningly good apps that adults can download to become more creative, and a better ghostbuster. “Halloween is a family-favorite holiday, and U.S. Cellular has ideas on how to use your smartphone – like the iPhone 8 or Samsung Galaxy Note8 – to have fun while also keeping tabs on kids as they Trick or Treat,” said Nathan Waddell, director of sales for U.S. Cellular in the Mid-South, “At Halloween – and throughout the year – U.S. Cellular’s reliable network makes it easier than ever to access and share information and engage in fun, enriching activities with family members.” Now, you can use your mobile device in a variety of ways this Halloween: • Famil

On Wed. Oct. 4, from 3 pm – 5 pm, Josh Wray- sales manager and Elisabeth Moore- retail wireless sales associate both with U.S. Cellular helped over 40 members of the Mountaineer 4-H Club work on their “Incredible Wearable” Project at South Middle School to build a homemade fitness tracker as part of 4-H’s National Science Day across the country. Not pictured is Scott VanRiper, store manager with U.S. Cellular who also helped with the project. Details on National Youth Science Day can be found here at http://4-h.org/parents/national-youth-science-day/.