U.S. Cellular Introduces New Logo

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U.S. Cellular introduced a new logo to reflect the modern technology and services the fourth largest wireless carrier provides to its customers. Although the look is changing, the company’s core beliefs and values in treating customers and supporting communities remains the same.

The new logo honors the past while taking the brand into the future with two key features: The blades of the star signify the power of individuals coming together to create positive change, and the emphasis on "US" highlights the company’s commitment to all of the communities it serves.

The company is also updating how it’s being written in printed communications, both internally and externally. It’s still pronounced the same way, but the name of the company – UScellular™ - should be capital U & S with lowercase cellular.

The previous brand logo had been in use since 1999. The company will begin converting to its new logo starting today with all logo updates in UScellular retail stores and business offices completed by the end of 2022.
 #wireless, #5G, #USCellular, #UScellular, #branding, #USCnewlogo, #MWat

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